Fractional CMO services

Are you struggling to effectively market your business and drive revenues? Don’t have the expertise or resources in-house to achieve your marketing goals? Let’s have a chat.

Services.

What my clients want to know

Whether you’re looking to create a strategy and execution plan, or have an existing strategy that’s not delivering, my outcome-focused services are designed to meet your specific needs and quickly solve your marketing challenges.

Who do you work with?

I work predominantly with companies whose revenues are plateauing or where revenue growth has simply stalled.

Typically, my clients have tried lots of different avenues, resources and channels but nothing is working to their satisfaction. Often, they just don’t have the time to focus on marketing/ sales as they are too busy running the business. They know things need to change and are looking at options that can help them get out of the weeds – quickly.

For the last few years I have specialised in tech companies from startups, through to scaleups and enterprise but I am happy when working with any B2B business.

My initial work is with the CEOs, founders and management team. Functional Heads may also be involved at the initial and will be involved in the later stages.

What’s your process?

Stage 1
My Discovery process enables me to understand your business thoroughly, including marketing, sales, clients, financials, structure, processes and tech. Up to 5 team members complete the Discovery questionnaire.

Once the Discovery questionnaire is completed, I research and analyse to identify the issues that are holding you back and the gaps that need to be addressed.

I present back my findings within 2 weeks of the Discovery questionnaire being completed.

Within 1 week after presenting back my findings, I then present my plan of how those issues will be addressed, in a prioritised order.

Stage 2
In a 2 day workshop, we put in place the overarching marketing strategy, to meet your business goals. We will also create the strategic marketing foundations that will drive your sales engine. Whilst many clients want to jump straight into execution, without these foundations it is simply not possible to make a significant step-change in growth.

Note: Some of my clients prefer Stage 2 to take place in sprints over 2 or 3 months, dependent on their diaries and commitments. However, most clients want to move quickly and prefer the workshop option. Both options are available to you.

How quickly can you complete the work?

When a company is plateauing or revenues have stalled, time is of the essence. Stage 1 is completed within 3 – 4 weeks. Completion of Stage 2 is dependent on your diaries but typically will take place within 2 weeks of the end of Stage 1. This means that the initial process can be completed within 6 weeks, leaving you free to begin implementation.

What happens next?

With the foundations in place, implementation begins. Simply repeating what was not working is not going to effect a step-change so this stage is not for the faint-hearted. It requires energy and a commitment to change.

I work on retainer during this stage for a minimum of 6 months. I work with both management and team members to implement the plan of action.

How do you work?

I typically work remotely. However, options are available for the workshop to be held in person if that is your preference.

What do you charge?

For the foundational work, I charge on a fixed fee. For the retainer, my fee is based on how much work is required, which is typically between 1 – 4 days per month.

Fractional CMO Services

Strategy

Developing your strategy for short, medium and long-term success

Campaigns

Creating, deploying & optimising high performing campaigns

Systems & Processes

Aligning marketing & sales through system & process creation & improvement

Strategic Leadership

Leading the marketing team & coaching to achieve internal success

Technology & Data

Automating & analysing your revenue gen through HubSpot, Martech & data

Recruitment & Retention

Hiring new employees & building your team for success

Drive your sales through marketing

Tired of wasting time and money on marketing that doesn’t deliver? Let me help you get the sales revenue you deserve.

Schedule a Consultation Today

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