“I have worked with Julia at 2 companies, the last being in my position as Director of World Class Selling at Microsoft. She has a keen understanding of how to generate, drive and increase revenues and shareholder value for business, while being comfortable networking across levels in an organization. Julia is wonderful to work with and will help a company build their business and revenues.”
Growth gets harder when everything depends on you.
For B2B companies scaling between
£1M - £10M
What worked when you were close to every decision doesn’t scale.
Build positioning, GTM and pipeline into a system that delivers predictable revenue.
Trusted by B2B CEOs, founders and management teams
The roadblocks
Referrals have slowed. Pipeline feels noisy. Sales cycles drag. Marketing is busy but not decisive and you’re hitting roadblocks.
If you’re stuck between £1M and £10M, the problem is rarely effort. It’s usually that your positioning and pipeline are no longer doing the heavy lifting.
No one understands what you do.
Confused messaging is leading to missed opportunities.
You're attracting the wrong leads.
Sales is wasting time chasing ghosts.
You're getting traffic, but no traction.
Clicks aren't converting and you don’t know why.
Your marketing team is busy but it’s not making a difference
Activity is not driving revenues.
When your marketing doesn’t work
You’re making noise, not sales.
Your content runs. Your ads run. Your pipeline doesn’t.
Your better solutions lose to weak competitors.
You deliver more value. They close more deals.
Your new channels bring the old disappointments.
Shortcuts and new tactics left you in the same place.
“The quality and quantity of the leads has far outstripped our previous agency – so much so that we are looking to hire a larger customer success team. Our pipeline velocity has reduced and our conversion rate has increased significantly. Julia’s attention to detail is fantastic. A clear strategy to meet our objectives, brilliantly executed.”
Ed Caldeira
Founder
“In a world where everyone’s a marketer, it’s hard to know who to trust. With Julia, you have found the expert. She’s the real deal. Really smart, straight-talking, and genuinely invested in your success. Not only is she a true marketing expert, but she understands business. If you’re looking to scale and want someone who’s got your back and knows exactly what to do, I would highly recommend that you talk to Julia.”
Hussein Khader
Founder
The roadmap
Most B2B companies between £1M – £10M reach a point where growth stops compounding and starts depending on effort. What worked early on – hustle, relationships, a strong product, no longer scales and marketing activity becomes increasingly ad hoc.
This is the point where the business needs to become scale-ready. I help leadership teams put the right commercial marketing foundations in place with clear positioning, a focused ICP, aligned messaging and a pipeline system, so growth becomes predictable before more spend, people, or channels are added.
A revenue-driven, highly practical marketing strategy
Clear positioning & competitive context the market understands
A defined ICP & customer buying context to focus effort
Messaging that sales & marketing can use consistently
A pipeline model design to produce consistent demand
A channel mix chosen for impact, not activity
A go-to-market approach aligned to how buyers actually buy
How the work happens
This is focused work, designed to remove uncertainty and put structure around growth before more effort, spend, or headcount is added. The emphasis is on clarity first, then execution that follows from it.
Discovery & gap analysis
Understand exactly where growth is constrained and why momentum has slowed.
Commercial marketing foundations
Define positioning, ICP, messaging, and value proposition so the business knows who it’s for and why it wins.
Go-to-market strategy
A practical, prioritised GTM plan that fits the stage you’re at and can be executed by your team.
Implementation support
Hands-on guidance to ensure the strategy translates into action and starts improving pipeline performance.
Impact
Marketing that drives revenue
Pipeline & deals, not busywork or vanity metrics
Clarity at the top
A clear direction, clear priorities with no second-guessing
A value story that commands price
Buyers understand your value, trust it & are willing to pay for it
Alignment that compounds results
Sales, marketing & leadership moving as one, reinforcing each other
As seen in
Note from Julia
You’ve already built something real. What’s missing now isn’t effort or ideas. It’s a way to generate pipeline without guesswork.
I’ve sat in the founder seat, led and exited businesses and run global sales and marketing functions. I’ve spent years inside B2B companies at the exact point where growth stalls and guesswork creeps in.
Across more than 500 B2B businesses, the pattern is always the same. When positioning is unclear and GTM is fragmented, pipeline suffers. When those foundations are fixed, growth becomes predictable.
My work is about identifying and removing the blockers that stop marketing from driving revenue, so sales has something solid to work with and leaders can step out of the weeds.
If your pipeline should be stronger than it is, that’s where we start.
Who I work with
TALK THROUGH YOUR GROWTH STRATEGY
Designed for B2B leaders who know growth is possible but want it to be deliberate, repeatable and controlled.
What my clients say
Kimberly Ishoy
Leadership, Strategy & Innovation
“If you’re a tech company and you want to create a marketing strategy that delivers results, I would recommend you contact Julia. She has huge experience across tech and the key areas of strategy, optimisation and implementation and is open and honest with her advice. Julia is an absolute pleasure to work with.”
Nina Pepper
SVP Marketing
“The quality and quantity of the leads has far outstripped our previous agency – so much so that we are looking to hire a larger customer success team. Our pipeline velocity has reduced and our conversion rate has increased significantly. Julia’s attention to detail is fantastic. A clear strategy to meet our objectives, brilliantly executed.”
Ed Caldeira
Founder
“In a world where everyone’s a marketer, it’s hard to know who to trust. With Julia, you have found the expert. She’s the real deal. Really smart, straight-talking, and genuinely invested in your success. Not only is she a true marketing expert, but she understands business. Every recommendation is grounded in driving growth and profitability and aligned with your business objectives. If you’re looking to scale and want someone who’s got your back and knows exactly what to do, I would highly recommend that you talk to Julia.”
Hussein Khader
Founder
“We initially engaged Julia to help shape our marketing strategy. Her expertise, depth of knowledge and strategic insight quickly set her apart. We were so impressed, that we invited her to join us as a board advisor. Julia brings her experience, clarity, confidence, and a collaborative spirit to every conversation. She’s an absolute pleasure to work with.”
Steve Rimmer
Founder
“Julia, not only walks the walk, but also talks the talk. She has a keen analytical mind and as a sounding board, gives a clear and always helpful opinion. With Julia you find there are never problems, but solutions.”
John Ledgister
Executive Director
“Julia is an expert in her field who went above and beyond to share her knowledge and insight with The Cyber Helpline. It was a pleasure and a privilege to receive specialist support from Julia whose guidance was actionable and will prove invaluable.”
Paul Modaley
Digital Marketer
“Julia brings an unparalleled level of support to early-stage founders to have clear concise communication & branding as they develop their businesses.”
Steven O Connell
Operations Lead
“Astute, incredibly well informed, honest and always on the mark with her advice and recommendations. Julia takes time to understand not only the needs of the business but the needs of the people she works with, delivering an incredibly professional service with a very personal touch. She delivers results on time and with an unquestioning flexibility that is hard to find.”
Louise Jones
Senior Manager
“Julia has been nothing short of fantastic at every stage of our working relationship. She is highly-skilled in a multitude of areas and carefully considers every possibility to give the right solution for the client. Her strategic thinking and knowledge have allowed us to progress in areas we had not even considered. I would recommend Julia’s services to anyone and hope to continue working with her for a long time.”
Sarah Leeves
Marketing Manager
“If you get the opportunity to work with Julia, grab it with both hands. She’s not just a marketing expert across both strategy and execution but a rare combination of being highly practical, more than willing to share her knowledge, commercially aware and astute and gets to the heart of the matter really quickly. She’s also flexible to your needs and understands what is needed straight away. Whilst she tells it as it is, she’s fun, collaborative and brings a sense of calmness. There’s no judgement but rather clear priorities and actions to get you where you want to be. Out of all the marketers I have worked with, she is undoubtedly the best – by a country mile”
Mark Stephens
Founder
“Julia took the entire hiring process off my plate, from defining the role to final interviews. It was a zero-distraction process. Within weeks we had the right senior marketing exec onboard, already adding value. Smooth, strategic, and fast. I would highly recommend Julia’s services.”
David Dwyer
Founder
“I had the pleasure of working with Julia in a previous role, and her impact as Chief Marketing Officer was truly game-changing. Julia was instrumental in bridging the gap between marketing and sales, driving a consistent flow of warm, high-quality leads that directly contributed to revenue growth.
She brought structure and innovation to the team, leading the successful implementation of HubSpot CRM and a new proposals platform that significantly improved our conversion rates. Her ability to introduce and embed new processes with clarity and efficiency made a huge difference to how the business operated.
Julia is not only a strategic thinker but also someone who genuinely rolls up her sleeves to get things done. Any organization would be lucky to have her leadership and insight at the helm of their marketing efforts.”
Luke Crist
Sales Manager
I’ve had the pleasure of working with Julia for 2-3 months, who is very personable but also business astute and able to assimilate lots of information and distil into a clear strategy with deliverables quickly and effectively.
As a result, we have completed a full business review with clear deliverables which we have been able to implement in terms of a complete refresh to our website, as well as a tailored communications and messaging strategy to help drive the business forward.
I have no hesitation in recommending Julia to help you develop a winning marketing plan to get your business to the next level.
Graham Quinn
Founder
